Tips for designing an effective
campaign
1Keep it simple.
1
Avoid using big bodies of text. Convey your message or call to action with as few words as possible to increase the chances of your piece being truly read. We recommend using no more than 80 handwritten words or 150 printed words for your mail piece.
- + 20pt or larger font size
- + Less than 80 handwritten words
- + Use a clear and concise call to action.
2Make it personal.
2
Personalization is key to making your mail piece stand out. Use the recipient's name and other personal details to make your message feel more intimate and relevant to the recipient. Achieve this by using dynamic variables in the designer studio.
- + Use the recipient's name
- + Use {{dynamic}} variables
- + Be personable, sign off with a name or signature
3Choose the right font for your message.
3
The font you choose can have a big impact on the effectiveness of your mail piece. Make sure to choose a font that is easy to read and fits the tone of your message. We have cursive and print fonts available for you to choose from depending on the style you want to achieve.
Lexi
Rose
Elaine
Morgan
Henry
Gayle
4Find the right audience.
4
Make sure you are targeting the right audience with your mail piece. Use our targeting options to reach the right people with your message. You can target by location, age, income, and more. Find audiences from zip codes, cities, states, or even a customized radius.
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