Handwritten Mail vs Email

Unveiling the Power of Personal Touch
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Handwritten Mail vs. Email: Unveiling the Power of Personal Touch in Open Rates and Engagement

Date: January 9, 2024

Author: [Your Name]


In a digital world where inboxes are flooded with emails, the charm of receiving a handwritten mail is unparalleled. This article delves into the efficacy of handwritten mail versus emails, supported by compelling studies and statistics.

Email Marketing: A Digital Powerhouse?

Email marketing is a staple in digital communication with an average open rate of 22.7% and a response rate of 2.69%. Despite these numbers, the low cost of email campaigns often dilutes their overall effectiveness, leading to a modest ROI​``【oaicite:7】``​.

The Resurgence of Direct Mail

Direct mail, once overshadowed by digital methods, is making a comeback. With response rates of 2.9% for prospect lists and 5.1% for house lists, direct mail is perceived as more authentic and personal compared to its digital counterpart​``【oaicite:6】``​.

Handwritten Mail: The Game Changer

Handwritten mail stands out in its rarity and personal touch. With an astonishing 99% open rate and response rates between 8% and 20%, handwritten mail trumps both email and standard direct mail in effectiveness​``【oaicite:5】``​​``【oaicite:4】``​​``【oaicite:3】``​.

Why Handwritten Mail Works Wonders

  • Personalization: It conveys a sense of effort and individual attention, fostering stronger connections.
  • Emotional Impact: Handwritten mail engages on a more personal and emotional level, enhancing brand perception​``【oaicite:2】``​​``【oaicite:1】``​.
  • Unique Experience: In a sea of digital messages, the tactile experience of handwritten mail leaves a lasting impression.

Automating Handwritten Mail

Technological advancements now allow for scalable, automated handwritten mail campaigns, bridging the gap between the personal touch of handwriting and the efficiency of mass production​``【oaicite:0】``​.


Handwritten mail, with its high open and response rates, stands as a powerful tool in the marketing arsenal. Its ability to connect on a personal level makes it a strategy worth considering for businesses looking to stand out and engage effectively with their audience.

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