Words that feel REAL
How our proprietary font technology makes your mail piece look indistinguishable from real writing.
+4.8%
Response Rate (Up To)
8+
Variations per letter (Up To)
99%
Envelope Open Rate (Up To)
How it's done
When you use one of our handwritten fonts from the Designer Studio for your package, our unique Font Software enhances it. This software adds variations to the letters, alters spacing randomly, and applies other tweaks to create a distinct and natural look. As a result, every package is uniquely different.
Here's how it works: After you place your order, we divide your design into an artwork layer and a text layer. The handwritten text on your package is processed through our software, which adjusts the font size and style based on the text's position and size. The enhanced text is then overlaid on your original artwork layer, ensuring your design remains unchanged. Finally, our production team prints and mails your uniquely crafted package.
*Real output from our software
Every image you see below is a variation of the letter A.
There can be up to 8 variations for every letter in any given package
Up to a 4.8% response rate
Using both PPF and Autopen, we have seen a response rate of up to 4.8% on our mail pieces. This is a huge increase from the 1.5% industry standard.
All the outer envelopes that we mail utilize our PFTLeads Font Technology. This gives every mail piece a much higher response rate compared to more traditional methods.
Autopen vs PPF
Same Font Technology. Different Application method.
Autopen (most popular)
Autopen is our most popular option. It is a cost effective method for producing a large volume of truly handwritten mail pieces. Autopen writes your message with a real pen on real paper. No smoke and mirrors. Select Autopen Handwriting in your package options to utilize this method.
- Up to a 4.8% response rate
- Real Look, Real Feel
- Real Pens on Paper
- Up to 8 variations per letter in any given package
- Utilizes our proprietary Font Technology
As you can see with this example, The presence of a real pen adds a level of believability that cannot be matched with other methods.
PPF
PPF utilizes our proprietary font technology to give your mail piece the same look as a package with Autopen. PPF packages are not written with real pens, they are instead printed with our high quality inkjet printers. This is a great option for those who want to save money on their mail piece while retaining that handwritten look.
- Up to a 3.2% response rate
- Real Look
- Printed with High Quality Inkjet
- Up to 8 variations per letter in any given package
- Utilizes our proprietary Font Technology
As you can see in this example, PPF still has a very realistic look that is hard to distinguish from a real pen. The difference can only be seen from a very close distance.
More Examples
